Affordable Housing Finance
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Readers' Choice Finalists
Homeownership Finalists
AFFORDABLE HOUSING FINANCE
• July/August 2009
Impatience Pays Off for
Mandela Gateway Townhomes
MANDELA GATEWAY
TOWNHOMES
Developer: BRIDGE Housing Corp.
Major Funders: Oakland Housing Authority;
Oakland Redevelopment Agency;
Department of Housing and Urban
Development; City of Oakland; Federal
Home Loan Bank of San Francisco with
Mechanics Bank; Purchase Proceeds;
BRIDGE/Bank of America
OAKLAND, CALIF. The éclat that accompanied
BRIDGE Housing’s opening of a
transformational new transit village
a stone’s throw north of the West
Oakland Bay Area Rapid Transit station
reached a high point in October 2004.
Mandela Gateway first came alive then,
with 168 affordable family rental apartments,
family restaurants, and a bank.
But the plan called for more. A must
for the project—for-sale three-bedroom
townhomes and condominium flats that
would introduce 14 low- and moderateincome
families to homeownership—
was MIA, snagged in cost and insurance
roadblocks for more than three years.
After a decade-plus hiatus, BRIDGE
was bent on getting back into homeownership
as an essential ingredient of its
economic development goals, not just for
Mandela Gateway, but for a number of
projects that would put more than 300
new for-sale units into its pipeline for
this year.
Much of the puzzle was in place—
including the fact that Oakland Housing
Authority (OHA) handed developers the
five-acre site for $1. Still from 2004 up to
when construction began in March 2007,
the townhomes were touch-and-go.
Eleventh hour changes in the insurance
market in 2006 and another assist from
the city of Oakland and the OHA finally
aligned the stars in favor of the $5.9 million
project.
“We had to move quickly once we
got the go,” says BRIDGE project manager
Kristy Wang. Home Bricks, BRIDGE’s
marketing arm, clocked in with closings
on half the units opening weekend, Wang
says. Buyers with incomes that range
from less than 65 percent of the area median
income (AMI) to less than 100 percent
of the AMI each received extensive
coaching and credit counseling leading
up to their first go at owning.
“The owners have a great stake in
the community, which is charged up because
the Mandela Foods Cooperative
grocery store just opened in June,” says
Wang. “It’s exciting to have it all come
together.”
—John McManus
A Model
for Revival
LUDLOW HOMEOWNERSHIP
Developer: Philadelphia Housing Authority
Major Funders: City of Philadelphia Office of Housing
and Community Redevelopment; Department of
Housing and Urban Development; State Housing
Redevelopment Fund; Purchase Proceeds
PHILADELPHIA
Solve the jack-o’-lantern effect in one
North Philly neighborhood, and you
might have found yourself a national model
for scattered urban redevelopment that could
transform run-down communities.
So it goes with the $18.4 million Ludlow
Homeownership project, a 22-block part of
the Ludlow Scattered Site HOPE VI development
the Philadelphia Housing Authority
(PHA) undertook to add a strong for-sale stake
among its 89 or so affordable rental units in
lower North Philadelphia.
“It wasn’t necessarily by design, but all
over the country you’re seeing foreclosures,
vacancies, and home abandonments proliferating
in urban areas, so this project takes on
added meaning and gives hope for what can
be done,” says PHA CEO Carl Greene. “We
paid no cost for takings or demolition or land,
and didn’t displace residents. We just took the
abandoned parcels owned publicly, and we’ve
transformed the neighborhood’s look and feel
with these homes.”
The PHA worked with 27 certified housing
counseling agencies and regional banks to
prepare people making up to 80 percent of
the area median income—between $21,000
and $57,000—to take on homeownership.
Developers retained existing streets and infrastructure
of a neighborhood whose bygone
heyday was when workers could and would
walk to their jobs. Lot sizes were expanded
without the need for rezoning, and the 50 new
three- and four-bedroom townhomes—going
for $160,000 to $175,000—got a brick, vinyl,
and stucco look that harmonizes with the
neighborhood’s historical streetscape.
“Having a strong ownership group, with
a homeowners association and a neighborhood
association, makes it so that people in
the community have more of a stake in how
things look and how they work,” says Greene.
“It’s like re-gentrification, but instead of the
blocks being taken over by higher-income new
residents, we have lower- to moderate-income
longtime residents as part of the change.”
—John McManus
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