Apartment Finance
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MULTIFAMILY DISASTER SURVIVAL GUIDE
Guess Who’s
Coming to Dinner?
APARTMENT FINANCE TODAY • October 2008
A Long Beach, Calif., apartment property accidentally
invites the fire department over.
BY LIZ ENOCHS
When you turn on
your stove to
cook dinner, it
probably never occurs to
you that your next action
could profoundly affect the
lives of your neighbors.
Yet that was the case for a
woman in Long Beach,
Calif., in December 2006.
The woman, a resident of the
Paradise Gardens apartment complex
in this Los Angeles-area community,
saw her grease-filled skillet catch fire.
She panicked, racing to open the
balcony door before fleeing down
the indoor hallway and leaving the
interior door open as well.
Although she warned the on-site
property management team and they
called 911 right away, the damage was
done. The open doors created a wind
tunnel in the woman’s apartment,
allowing what had been a minor fire
to spread from apartment to
apartment, smoking out more than
256 tenants, and eventually drawing
204 firefighters to the site to battle
a blaze that continued long into the
night. Two people were killed that
night, and several, including some
firefighters, were sent to the hospital
for treatment of their injuries.
It was the largest fire in Long
Beach history.
“Many tenants were very, very
upset, and understandably so,” said
Dan Wayne, a principal with Argentx
Management Services, owner and
operator of the Paradise Gardens,
as well as about 1,500 other units in
California, Nevada, and Colorado.
“They didn’t know where to direct
their frustration, so—guess what—
they directed it at us.”
To make matters worse, the
property, which had been built in
1966, contained asbestos, so the South
Coast Air Quality Management
District showed up, took possession of
the property, barred access—even to
the owner—and declared it a
hazardous waste site. Anything
porous, meaning, among other things,
“every piece of clothing belonging to
every tenant,” said Wayne, was
considered hazardous and had to be
destroyed.
To help tenants recover at least
some of their possessions, Argentx
hired an abatement company to go
into the building with a camera to
document and itemize all the possessions
in every one of the 153 affected
apartments. “I would say to my
tenants, ‘If we can get the air quality
management district to release your
belongings, I will help you carry them
out tonight,’” recalled Wayne.
Ironically, Argentx had been in
regular contact with the local fire
department in the weeks before the
fire, had made a number of improvements
to meet firefighters’ specifications,
and was scheduled to undergo a
final inspection earlier that week until
the inspector asked to reschedule.
What the company didn’t have in
place that would have made a difference,
according to Wayne, was a
“monitored” fire alarm system that
would automatically ring through to
the fire department once an alarm was
triggered. “If I had a ‘coulda-wouldashoulda,’
I wish that was something
that was put in,” he said.
The blaze caused about $7 million
in damage and put the property out of
commission for about a year. Business
interruption insurance covered the
loss of rents for that time, but not the
diminished income for the first few
months of 2008 as the building
remained below full occupancy while
it leased back up, said Wayne.
Wayne was on the site for 28
straight hours after he got the alarm
and showed up every day for some
time afterward to help man the operations
center and assist tenants in
whatever way he could. That demonstration
of caring and concern made a
big difference with tenants, he said.
“Believe it or not, my first tenant
back into the building was a previous
renter,” said Wayne. “I’ve got tenants
who lost everything in this fire, and
they called us every month to find out
when they could move back in.”
Lessons learned:
Buy business interruption insurance.
Find out the direct number to the fire department, and make sure your
managers have it on speed dial and you have it programmed into your cell phone.
Go above and beyond what your local fire department requires you to do
for safety. The extra measures will pay off.
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