BOTTOM LINE: MARKET OPPORTUNITIES
APARTMENT FINANCE TODAY • APRIL 2008
Such a Nice Niche
Could student housing be virtually impervious to the housing slump?
The niche property type that has seemed downright scary for
so many now looks sunnier than ever.
By Dana Enfinger
With the downturn in the
economy precipitated by the
housing slump, real estate
developers and investors are
beginning to pay more
attention to the student living
industry.
Student housing has generally been
viewed as a very stable niche market
within the multifamily sector. The main
element that has deterred developers
from dipping their toes in the waters is
the constant ebb and flow. It requires
more effort and staff to stay on top of
the high volume of move-ins and moveouts
and the daily tasks of managing
student requests and concerns and
organizing events for residents at the
development. Now the water doesn’t
seem so cold and dark.
Trickin’ it out
“The increase in college enrollment
across the country presents great
opportunities for multifamily owners,
operators, and managers,” said Stacey
Lecocke, senior vice president of student
living for Irving, Texas-based
developer JPI.
JPI is in the midst of developing
Jefferson 26, located roughly three
blocks from the University of Texas,
Austin. It is slated to be ready for students
to move in this August. The
development, which consists of 1,026
beds, was already 40 percent leased as
of mid-March.
“We surveyed college students in
Austin, as we do in each market we
operate in, to find out what they need,”
said Lecocke. Wireless Internet is available
in each bedroom (“Internet is now
more of a utility instead of an amenity,”
she noted). Each apartment also features
a full-size washer and dryer, walkin
closets, ceiling fans, and wood floors.
Community amenities include stand-up
tanning booths, a rooftop garden, a pool,
and a parking garage with a parking
space for each of the 1,026 residents.
Rents at Jefferson 26 are $916 per
month for a two-bedroom unit—that’s
$916 per student. Average rents at two
luxury apartment complexes being built
in Austin by GE Real Estate and
Trammell Crow Residential are $975
and $1,115 per unit respectively, according
to the Real Estate Center at Texas
A&M University.
JPI is known for going the extra mile
with amenities that most wouldn’t think
to include—like a clubhouse sofa with
subwoofers custom-built underneath it
at one of the firm’s student living projects
in Minnesota so residents can
watch TV in true surround sound.
Unlike in its previous projects, JPI
left the units at Jefferson 26 unfurnished
to keep the costs down and to let
the students move in their own furniture
and make the rooms their own.
As universities shy away from building
their own housing, their absence
from the market creates new opportunities
for private developers.
Liking the fundamentals
“Universities don’t want to put more
money into residential housing for students.
They are relying on private
developers to do it,” said Tim Bradley,
senior associate at BlueStone Real
Estate Capital, a Philadelphia-based
investment bank. “There’s definitely a
fear of oversupply with development. But knowing that there is an increased
demand, combine that with proximity
to campus and competitive amenities.
That’s very appealing to lenders.”
BlueStone secured a $17 million
non-recourse, first mortgage loan for a
private investor who recently acquired
The Registry near Western Kentucky
University, a student housing complex
in Bowling Green, Ky. The project is
located directly across the street from
campus and consists of 558 beds in 145
units. NewStar Financial was the
lender in the transaction.
What made the deal particularly
attractive to the lender was the relationship
the new owner forged with the university,
which happens to have no
vacancy at its on-campus housing facilities.
The Registry is the only approved
off-campus housing for students receiving
athletic scholarships and international
students receiving housing assistance,
meaning that the university will
pay those students’ rents. If they were to
live elsewhere off-campus, they would
have to pay out-of-pocket for housing.
“The university is literally walking
these students over to The Registry,”
said Bradley. “No other off-campus student
housing project has this kind of
relationship with the school.”
The name of the new owner was not
disclosed, but Bradley said the new
owner was originally an equity investor
in The Registry, which was completed
in 2006. The original owner ran into
some financial trouble with the project.
Technology makes it less scary
Technological innovation is also
helping student housing operators better
manage their properties and stay
competitive in the market. Residents at
student housing properties will soon be
able to choose roommates online thanks
to software available through RealPage,
Inc., a Carrollton, Texas-based software
provider for the multifamily industry.
In February, RealPage acquired
WebRoomz, an on-demand leasing system
for students as well as military personnel.
Not only does the software
work to find compatible roommates, it
also automates the entire leasing and
move-in process.
“The assignment of units can also be
done at this time, which saves so much
time for staff,” said Leslie Turner, vice
president of product development for
RealPage. “So what you have is property
management functions integrated
with roommate matching and online
leasing. That means no duplicate data
entry. No need to spend time going
back between two products.”
The roommate matching function is
not a one-size-fits-all system: Operators
can customize it to fit their needs.
“The property manager can define the
types of questions they think they should
present to prospects,” said Turner.
RealPage will debut the new capabilities
on its OneSite Leasing & Rents
Student Living product in the third
quarter of this year, said Turner. JPI
will be using the product across its portfolio,
said Jill Brink, JPI’s supervisor of
property application services.
Another technological enhancement
JPI will begin to use this August is the
budget planning function on handheld
mobile PCs. The firm and other student
housing operators have been using
mobile PCs for awhile when teams do
walk-throughs at move-out time, but
budget planning had not been part of
the technology.
“We’ll be able to process security
deposit dispositions in a timely manner
for residents, as well as see what work
needs to be done on units,” said Brink.
“When you can see what variances
you’ll have in your budget during this
time, it can keep you on top of your
strategic planning.”
Sidebar: Key Student Housing Player Getting Bigger
Austin, Texas-based American
Campus Communities (ACC), one
of the biggest developers, managers,
and owners of student housing,
is about to get even bigger
with its acquisition of Newtown,
Pa.-based GMH Communities Trust.
The real estate investment trust
struck a deal with ACC for $1.4 billion
after selling off its military
housing division to the U.S. subsidiary
of Balfour Beatty for $350
million.
ACC will assume $963 million in
outstanding debt. ACC has already
made plans for some of the GMH
properties, having agreed to contribute
15 GMH communities valued
at $326 million to a new joint venture
with Boston’s Fidelity Real
Estate Group. ACC will use the proceeds
from this transaction to fund
a portion of the cash to be paid in
the merger. KeyBank National
Association has provided a commitment
for a $200 million term
loan that will be used to fund the
remaining portion of the cash consideration.
Upon completion of the merger
and the execution of the joint venture,
ACC’s portfolio will consist of
83 student housing communities
with approximately 51,600 beds,
and joint-venture interests in 23
assets accounting for 13,200 beds.
Its third-party management
responsibilities cover 26,600 beds.
The deal is scheduled to close during
the second quarter of 2008.
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